{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/66e9fb26286557876454827c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1726648462065-3882ec2a-923a-4cb8-ab43-37c7a73912ba.jpeg?height=200","description":"<p>In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>How ad agencies are planning &amp; buying CTV ads.</li><li>What type of data and signals are CTV ad buyers looking for.</li><li>The rise of attention targeting in CTV.</li><li>The convergence of retail media &amp; CTV.</li><li>The future of CTV identity.</li><li>Why DR ad budgets will migrate to CTV.</li><li>And much more...</li></ul>","author_name":"Paul Gubbins"}