{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/66e01ab4d88b0a1697e89f80?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1725972869062-6b7172f1-e290-4de1-9a44-cd55768f23b0.jpeg?height=200","description":"<p>In episode 7 of The CTV Podcast, I am joined by Tony Marlow, Chief Marketing Officer, LG Ad Solutions.</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>The evolution of TV OEMs, and the OS's that power them.</li><li>Why 'streamflation' is driving FAST &amp; AVOD growth.</li><li>What ACR data is, and how it works.</li><li>The rise of interactive TV ads.</li><li>The future of TV ad trading.</li><li>The convergence of retail media &amp; CTV.</li><li>And much more...</li></ul>","author_name":"Paul Gubbins"}