{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/66d869af202da66c8d963929?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How AdTech supports the growth of free streaming services, with Justin Gupta from Google.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1725463823602-2c312813-f516-47e6-a201-48f2ff0c66ea.jpeg?height=200","description":"<p>In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast &amp; Video Ads, EMEA, Google.</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>The evolution of ad serving, in a streaming age.</li><li>What DAI or SSAI means in CTV.</li><li>The rise of dynamic ad creatives.</li><li>Addressable linear, and how this works.</li><li>What a good streaming ad break should look like, for viewers &amp; advertisers. </li><li>The convergence of retail media &amp; CTV. </li><li>And much more...</li></ul>","author_name":"Paul Gubbins"}