{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/66c87f7ca45b7b5037e435bf?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1724775907633-85d5e572-4cc8-403d-abac-9042eabd18a7.jpeg?height=200","description":"<p>In episode 5 of The CTV Podcast, I am joined by Emma Newman, Chief Revenue Officer, EMEA, PubMatic. </p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>The evolution of SSPs, in a streaming age.</li><li>Why PubMatic is now servicing both the buy &amp; sell sides.</li><li>Why CTV is driving increased SPO from ad agencies and DSPs.</li><li>The role of programmatic in CTV advertising. </li><li>How PubMatic grows their CTV business, with sustainability in mind.</li><li>The convergence of retail media &amp; CTV. </li><li>And much more...</li></ul><p><br></p>","author_name":"Paul Gubbins"}