{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/66c549b7077704ecad2b62b2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How are TV broadcasters adopting AdTech? Rhys McLachlan from ITV explains.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1724230059942-595eb068-c0ce-41e3-9ca9-3d587cbba56d.jpeg?height=200","description":"<p>In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>How traditional TV broadcasters are competing with streaming services.</li><li>Why broadcast quality TV content works so well for advertisers. </li><li>How ITVX became such a hit with UK TV audiences. </li><li>Why they built their own proprietary AdTech, in Planet V. </li><li>How ITVX plans to work with 3rd party SSPs and DSPs in the future.</li><li>The role of data clean rooms in CTV advertising.</li><li>And much more...</li></ul><p><br></p>","author_name":"Paul Gubbins"}