{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/66bbcdc4f2af86b9e8a3bd11?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":" How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1723626635291-22895dc4-7e8f-4e0d-bcc1-682167907f9b.jpeg?height=200","description":"<p>In episode 3 of The CTV Podcast, I am joined by Cadi Jones, SVP EMEA at Index Exchange.&nbsp;</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>The increasing role of 'curation' in CTV advertising.&nbsp;</li><li>The evolving SSP ecosystem.</li><li>Why CTV has increased the practice of supply path optimization (SPO).</li><li>How broadcasters, AVOD and FAST services should be thinking about programmatic.</li><li>The future of CTV Identity, and what this might look like.&nbsp;</li><li>How can CTV advertising be more sustainable.</li><li>And much more...</li></ul><p><br></p>","author_name":"Paul Gubbins"}