{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/66b36aa55063c053dfa10a83?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1723034692198-b7b95ed0-ea7d-4526-ae16-f2dde7fbc0d0.jpeg?height=200","description":"<p><strong>In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network.&nbsp;</strong></p><p><br></p><p>We cover a lot of ground including:&nbsp;</p><p><br></p><ul><li>The growing, but fragmented streaming inventory ecosystem.</li><li>The evolution of agency planning and buying practices. </li><li>Balancing CTV direct sold and programmatic partnerships.</li><li>How streaming publishers should be thinking about SSP and DSP relationships.</li><li>The future of CTV audience measurement.</li><li>How streaming publishers can lean into buy side SPO practices.&nbsp;</li><li>And much more…</li></ul>","author_name":"Paul Gubbins"}