{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/66a82ca082b12a8d9a2fea86?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV","description":"<p>In Episode 1 of the <strong>CTV Podcast </strong>I am joined by <strong>Mark Giblin</strong>, Co-Founder &amp; CEO of <strong>Lightbox TV, </strong>a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for global advertising agencies.</p><p><br></p><p>We cover a lot of ground, including:</p><ul><li>How the US and European CTV markets differ.</li><li>How ad agencies are planning and buying CTV.</li><li>How broadcasters are adopting programmatic trading.</li><li>The future of CTV identity.</li><li>Why CTV is changing the roles of DSPs and SSPs.</li><li>The role of CTV for SMEs and performance ad buyers.</li><li>And much more...</li></ul>","author_name":"Paul Gubbins"}