In this solo episode of the How I Sell This podcast, Christina Bruce dives into one of the most overlooked drivers of sales performance: the end-to-end sales process.
While many organisations invest heavily in CRM platforms and sales training, Christina explains why so many teams still struggle with inconsistent forecasting, poor CRM adoption, low proposal conversion rates and salespeople jumping to quotes, demos or pricing far too early.
Drawing on real examples from the work Sellabilities does with organisations every week, this episode explores why sales process clarity matters, how pipeline stages should actually function, and why most CRMs become expensive record management systems instead of meaningful coaching and sales enablement tools.
If your team is struggling with pipeline visibility, inconsistent qualification, proposal-heavy selling, or CRM frustration, this episode unpacks the operational gaps sitting underneath those challenges.
In This Episode
Resources Mentioned
About Sellabilities
Sellabilities helps B2B sales teams improve pipeline performance, sales capability and customer conversations through practical sales training, pipeline development and sales process optimisation across Australia.
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