Episode Description
Today we’re joined by Trish McLachlan, founder of Catch Me Marketing and a fractional Chief Marketing Officer who blends strategic leadership with hands-on execution.
With 25 years in marketing and deep experience across brand strategy, digital growth and campaign leadership, Trish shares why she walked away from agency life, what she saw behind the curtain in the digital marketing world, and why transparency has become a non-negotiable in the way she works.
We talk about the blurred line between marketing and sales, why Trish doesn’t identify as a “salesperson” (even though she absolutely sells), and how her customer-first “investigation” approach has helped her build a high-converting pipeline through referrals and trust.
You’ll also hear practical insights on what business owners should focus on first when marketing feels overwhelming, plus honest reflections on confidence, values, and backing yourself in as a woman building something on your own.
In this episode, Trish shares:
• The real cost of “cowboys” in digital marketing, and how business owners can protect themselves
• Why she believes marketing and selling should feel like one consistent journey, not a baton handover
• Her sales approach: curiosity, clarity, and solving the real problem before talking solutions
• What to focus on first when marketing feels like a beast: audience behaviour, touchpoints, and where your buyers actually validate trust
• The process she uses after an enquiry: conversation, investigation, recap email, then proposal
• Why she sends a meeting summary every time, and how it builds trust and lifts proposal conversion
• Advice for women starting out: know your worth, find your voice, and back yourself sooner
Key Quotes:
“The digital space really sucks because the industry has built itself a horrible reputation.”
“I don’t actually consider myself to be a salesperson, but I see that sales is an absolute essential function of what I do.”
“I almost think they’re one in the same. The lines are really blurred between marketing and sales.”
“I don’t see that as selling. I see that as investigating.”
“What is the problem that you’ve got and can I solve the problem for you?”
“There’s no thrill in winning the job for me. That’s just the start.”
“Back yourself in.”
“Women supporting women is an incredibly powerful space.”
Learn more about how we support B2B sales teams
👉 Sales training programs for B2B teams: https://sellabilities.com.au/sales-training-programs/
👉 What a high-performing sales training approach looks like: https://sellabilities.com.au/b2b-sales-training-approach/
You can get involved with the podcast online:
Find out more about Sellabilities and the podcast on our website: https://www.sellabilities.com.au/
Follow us on Instagram at: https://www.instagram.com/sellabilities_sisterhood
Follow us on LinkedIn: https://www.linkedin.com/company/sellabilities/
","author_name":"Christina Bruce"}