Episode Description
Today we sit down with Katie, co founder of Structured Creative, whose career has moved from elite triathlon to big firm consulting to building an evidence based product for high performing teams.
In this conversation, Katie reflects on how elite sport shaped her approach to discipline and performance, why she describes leaders as cognitive athletes, and what her research has revealed about what truly drives team effectiveness.
We explore what happened when the referral tap suddenly switched off and she gets really vulnerable as she talks about the physical stress of an empty pipeline and the reality of relearning how to sell after years of work arriving with ease.
We also discuss the shift from a big brand name to a small business, the mindset required to sell your own IP, and the uncomfortable but necessary work of outbound business development.
In this episode, Katie shares:
Key Quotes:
“Leaders are cognitive athletes. Our ability to think clearly, communicate effectively and stay calm under pressure is everything.”
“Between November and February all of that work stopped. All of it. Not one thing that we had sold actually went ahead.”
“We started thinking about do we need to apply for jobs… how many months have we got left.”
“Sitting here doing nothing is not going to get us anywhere. We have got to do something.”
“You have to get comfortable with the no thank yous. Sitting still and hoping is not a strategy.”
“I can put down my thoughts on what I think would work for you… but I am actually not going to send a proposal anymore after a half hour phone call.”
Learn more about how we support B2B sales teams
👉 Sales training programs for B2B teams: https://sellabilities.com.au/sales-training-programs/
👉 What a high-performing sales training approach looks like: https://sellabilities.com.au/b2b-sales-training-approach/
You can get involved with the podcast online:
Find out more about Sellabilities and the podcast on our website: https://www.sellabilities.com.au/
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Follow us on LinkedIn: https://www.linkedin.com/company/sellabilities/
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