EP56: McDonald’s, Best Buy & CitiBank – The Expanding World of Retail Media
Viv Craske and Colin Lewis explore three major developments reshaping the industry. From McDonald’s ambitions to build a billion-dollar media business to Best Buy’s move into creative production and Citi’s commerce media network, the message is clear: retail media is becoming much bigger than ever before.
McDonald’s enters the retail media game
McDonald’s has announced plans to launch a media network, targeting $1 billion in revenue. But is there enough detail behind the ambition? Viv and Colin explore the potential of McDonald’s extensive first-party data, global footprint and evolving app strategy, asking whether the real opportunity lies in audience insights as much as advertising inventory.
Best Buy becomes a creative production powerhouse
Best Buy is positioning itself as more than a media seller, investing in a 70,000-square-foot production facility complete with sound stages, audio suites and influencer capabilities. Could offering creative services help retail media networks capture more value from advertisers? The hosts debate the commercial potential, margins and changing definition of core competencies.
Citi makes its commerce media move
With visibility across spending in travel, dining, entertainment and other categories, Citi is entering the commerce media space with audience insights, paid media and closed-loop measurement. Viv and Colin discuss the value of cross-category transaction data, how it compares with SKU-level insights, and why banks could become powerful media players.
Brought to you by Grace & Co the marketing and commerce consultancy.
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