{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66912ea5fbb3fc8e8060b63c/69c1c7fc1a160b44dbca58d7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP40 – Has OpenAI killed agentic commerce?","description":"<p>OpenAI has stepped back from its “instant checkout” experiment—raising a big question: <em>is agentic shopping already over before it began?</em></p><p>In this special news update, Viv and Colin – alongside Grace &amp; Co's new AI expert Rob Isaacs – unpack what really happened, whether OpenAI misjudged the complexity of e-commerce, and what it means for retailers, AI search, and the future of retail media.</p><p><br></p><h4>Key Topics Covered:</h4><ul><li>OpenAI’s withdrawal from instant checkout </li><li>Why scaling across retailers is harder than expected</li><li>The reality vs hype of “agentic shopping”</li><li>Consumer behaviour: search vs full-funnel AI commerce</li><li>Advertising strategies across AI platforms (OpenAI vs Perplexity vs Anthropic)</li><li>What retail media networks should do next</li></ul><p><br></p><p>“They tried to conquer e-commerce in six months – something that took Google years.”</p><p><br></p><p>“AI reinforces expertise – it doesn’t replace it.”</p><p><br></p><p>“You have the products, you have the customers. That’s not going away.”</p><p><br></p><p>“Everything loops back to closed-loop attribution.”</p><p><br></p><p>Stay tuned for more episodes of <em>Retail Media Therapy</em>, where we unpack the biggest shifts in commerce, media, and AI.</p>","author_name":"Grace & Co | Retail Media Experts"}