{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66912ea5fbb3fc8e8060b63c/698a4e8b68c8ed48f060cb8c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP36 – Savvy Diageo, Greedy ChatGPT, bad AI traffic","description":"<p><strong>Episode 36 – Is ChatGPT Getting Greedy? Diageo Gets Data-Savvy &amp; AI Traffic Explained</strong></p><p><br></p><p>In this episode of <em>Retail Media Therapy</em>, Viv Craske and Colin Lewis dive into three of the hottest topics shaping <strong>retail media, marketing, and advertising</strong> right now.</p><p><br></p><p>First, they unpack the launch of <strong>ChatGPT advertising</strong>, questioning whether reported <strong>$60 CPMs</strong> are sustainable — or whether they’re a deliberate premium strategy driven by FOMO, brand signalling, and future valuation considerations.</p><p><br></p><p>Next, the conversation turns to <strong>Diageo’s retail media strategy</strong>, where the global drinks giant positions retail media networks as a <strong>full-funnel channel</strong>. From leveraging retailer first-party data to activating campaigns offsite via CTV and sponsorships, Diageo shows how retail media can connect brand building directly to purchase behaviour.</p><p><br></p><p>Finally, Viv and Colin explore the rise of <strong>AI-driven shopping traffic</strong>. With millions of referrals now flowing from AI tools to marketplaces, they debate whether this represents net-new demand or potential cannibalisation — and why <strong>RFM-based targeting</strong> could be the key to turning AI disruption into growth.</p><p><br></p><p>A must-listen for anyone working in <strong>retail media networks, marketing strategy, or digital advertising</strong>.</p><p><br></p>","author_name":"Grace & Co | Retail Media Experts"}