{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66912ea5fbb3fc8e8060b63c/690923606ec9ad274aeb4d74?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP28 – Atlas the Google Ads killer? What's a Retail Media Upfront?","description":"<p><br></p><p>Welcome to EP28 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from <a href=\"https://www.linkedin.com/feed/#\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Grace &amp; Co</strong></a> - the marketing and commerce consultancy.</p><p><br></p><p>In this episode:</p><p><br></p><p>• Atlas Vs Google – Is the browser from ChatGPT a Google Ads killer?</p><p><br></p><p>• Amazon no longer want to own shopping, they want to own advertising. That's the claim Viv makes as Colin explains what AWS RTB Fabric is</p><p><br></p><p>• Media Upfronts are appearing more and more in the retail media world - what are they and why does every Hot Shot Retail Media Network need one?</p>","author_name":"Grace & Co | Retail Media Experts"}