{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66912ea5fbb3fc8e8060b63c/68f7e9b19b4b4738dea6fb26?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP27 – Is Open AI friend or foe? Are you doing Sponsored Search right?","description":"<p>Welcome to EP27 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from <a href=\"https://www.linkedin.com/feed/#\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Grace &amp; Co</strong></a> - the marketing and commerce consultancy.</p><p><br></p><p>This episode: </p><p><br></p><p>OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks?</p><p><br></p><p>The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform.</p><p><br></p><p> On The Couch: Are you doing Sponsored Search right? JamesTaylor, CEO, Particular Audience – an AI-native retail media and personalisation company – joins us to discuss the nerdy world of relevance gradients and getting the balance between organic products and sponsored ads right for shoppers.</p>","author_name":"Grace & Co | Retail Media Experts"}