{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/669013adcfb7aba3d34d60a6/669013b5cfb7aba3d34d61e1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"An SEO perspective on publishing nonfiction with Cassio Politi","description":"<h1 class=\"p1\">An SEO perspective on publishing nonfiction</h1>\n<p class=\"p1\">Cassio Politi&nbsp;is one of the pioneers of professional Content Marketing in Brazil.</p>\n<p class=\"p2\">Since the beginning of the 2010s, he has been doing educational work as the head of&nbsp;<a href=\"https://www.tracto.com.br/\">Tracto Marketing</a>, raising awareness among executives, professionals and communication students about structuring content marketing projects.</p>\n<p class=\"p1\">In 2013, he published his first book ‘Content marketing that generates results’ and in&nbsp;2020,&nbsp;the book \"<a href=\"https://contentmarketing.com.br/\">Content Marketing Masterclass – Content Lessons in the Digital Era</a>.”</p>\n<p class=\"p1\">&nbsp;</p>\n<h2 class=\"p3\">In this episode</h2>\n<ul class=\"ul1\">\n<li class=\"li1\">Cassio's author journey and who convinced him to write a book</li>\n<li class=\"li1\">The SEO dilemma of publishing a 2nd book</li>\n<li class=\"li1\">How rarity can increase the price of your book</li>\n<li class=\"li1\">What makes writing a book VERY different from blogging</li>\n<li class=\"li1\">The importance of professional proofreading</li>\n<li class=\"li1\">You don’t need people to read your book</li>\n<li class=\"li1\">Planning to be discovered by your audience</li>\n<li class=\"li1\">How a small fish can win among whales</li>\n<li class=\"li1\">What it takes to sell via your blog</li>\n<li class=\"li1\">Using books in content marketing strategies</li>\n<li class=\"li1\">The missed opportunity for authors</li>\n</ul>\n<h2 class=\"p2\">&nbsp;</h2>\n<h2 class=\"p2\">Connect with Cassio Politi</h2>\n<p class=\"p1\">Book: <a href=\"https://www.amazon.com.br/dp/B08JM5SWDT\">Content Marketing Masterclass</a></p>\n<p class=\"p2\">Connect with Cassio Politi on <a href=\"https://www.linkedin.com/in/cassiopoliti\">LinkedIn</a></p>\n<p class=\"p2\">&nbsp;</p>\n<h2 class=\"p1\">Are you looking to become a Published Authority yourself?</h2>\n<p class=\"p1\">Connect with Malene and Publishing Rebel on <a href=\"https://linkedin.com/in/bendtsen\">LinkedIn</a></p>\n<p class=\"p1\">Grab the book <a href=\"https://publishedauthority.com/flipbook\">How to Become a Nonfiction Author</a> for just $1!</p>","author_name":"Malene Bendtsen"}