{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/668e9de892536da325b49425/6a6ccf57c826d9d5c9ba3937?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Embracing What Others Outsource: How Sendoso Built a Category Leader","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/668e9de892536da325b49425/1785515808781-19a6ad90-6a00-4c8a-8536-e7ac600b3339.jpeg?height=200","description":"<p>Join Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, and Kris Rudeegraap, Co-CEO and Co-founder of Sendoso, as they explore what it takes to build and scale a category-defining company. Kris shares lessons from growing Sendoso from a simple sales-driven idea into a category leader, offering insights on product strategy, logistics, AI, and the power of human connection in modern go-to-market.</p>","author_name":"Toptal"}