{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/668e9de892536da325b49425/69700c9f5e25e3a6c0e611d2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Navigating GEO and AI Search: Lessons From Scrunch’s Head of Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/668e9de892536da325b49425/1768950883454-9dc29437-5e80-46eb-83ed-c5fdd89ce028.jpeg?height=200","description":"<p>Join Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, and Scrunch’s Head of Marketing, Kevin White, as they explore how AI-powered search is reshaping buyer behavior and discovery. Kevin shares insights on navigating GEO, why experimentation matters more than best practices, and how clarity, structure, and customer-first thinking are essential to winning visibility in the age of LLM-driven search.</p>","author_name":"Toptal"}