{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/668e9de892536da325b49425/68e42bb45f95c3d419bd6171?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Personalization at Scale: How AI Will Rewrite the Marketing Playbook","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/668e9de892536da325b49425/1759783791741-929d5c7b-ce9e-4cff-a4f6-b2d93891a18b.jpeg?height=200","description":"<p>Join Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, and Jon Miller, co-founder of Marketo and CEO and co-founder of a stealth AI startup, as they explore how AI will reshape B2B marketing. Jon shares why the old playbook of gated content and marketing-qualified leads is losing effectiveness, how personalization remains marketing’s north star, and why AI is the platform shift that will unlock the next generation of martech.</p>","author_name":"Toptal"}