{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/668e9a1650adcd2e71a149d4/68ab7a30352b565deb6bc586?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"26. Matcha Crisis: Inside Japan's Matcha Shortage","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/668e9a1650adcd2e71a149d4/1779305323986-8234c3de-e5f6-42eb-beb5-b981e7d06017.jpeg?height=200","description":"<p>\"Japan doesn't use ceremonial grade\"</p><p><br></p><p>In this episode, I address the worldwide matcha shortage.</p><p><br></p><p>• What is matcha?</p><p>• Defining the crisis in terms of demand and supply</p><p>• Where did \"ceremonial\" grade match come from?</p><p>• What qualifies matcha as matcha</p><p>• How you can be more discerning as a buyer</p><p>• Tea regions, production and types in Japan including sencha, gyokuro, and hojicha</p><p><br></p><p><br></p><p>Relevant episodes:</p><p><a href=\"https://shows.acast.com/soul-wanderer/episodes/669d4a9456b8e1805ed5adfb\" rel=\"noopener noreferrer\" target=\"_blank\">Episode 5 Recommendations for First-Time Travelers to Japan</a></p><p><a href=\"https://shows.acast.com/soul-wanderer/episodes/668e9a1b92536da325b37773\" rel=\"noopener noreferrer\" target=\"_blank\">Episode 4 Female Solo Travel in Japan</a></p><p><a href=\"https://shows.acast.com/soul-wanderer/episodes/67fc1f52a4e5cd8ebac1c5e7\" rel=\"noopener noreferrer\" target=\"_blank\">Episode 18 Top Tips for High-Season Travel in Japan</a></p><p><br></p><p><br></p><p>Resources:</p><p><a href=\"https://hojicha.co/products/hojicha-powder\" rel=\"noopener noreferrer\" target=\"_blank\">Hojicha Co</a> The hojicha powder I buy</p><p><br></p><p>If you're planning a trip to Japan soon, I'd love to help you. <a href=\"https://pueblayorkinc.com/contact\" rel=\"noopener noreferrer\" target=\"_blank\">Work with me </a></p>","author_name":"Sequoia Armstrong"}