{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/668751c79bf81dc06a978390/67c8fe6148f26a4bca213695?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"1:1 with Alex Bruce - demystifying the sales process for engineers","description":"<p>Alex Bruce–a Go-to-Market and Revenue Growth Leader and Advisor–joins us for the newest episode of The 1:1 Podcast.</p><p><br></p><p>We discuss the mindset and driving forces behind sellers, how engineers can make a difference in sales pursuits, and share strategies for effectively engaging with and empowering sales teams.</p><p><br></p><p>Takeaways:</p><p><br></p><p>* Engineers who engage in sales processes not only help the company win business but also increase their own visibility within the organization, which can lead to career advancement.</p><p><br></p><p>* When sales and engineering teams collaborate closely, it reduces the blame game and fosters a culture of shared responsibility.</p><p><br></p><p>* Software engineers who understand how their company’s products are positioned in the market are more valuable and better equipped to grow their careers.</p><p><br></p><p>0:00 - Intro</p><p>1:34 - Demystifying the sales process for engineers</p><p>7:40 - Curiosity and problem solving in sales</p><p>10:08 - Aligning sales and development teams</p><p>14:50 - Benefits of engineers participating in sales pursuits</p><p>19:28 - Breaking down misconceptions of salespeople</p><p>24:09 - Example of an engineer making an impact on sales (shout out to Jackson Stakeman)</p><p>32:53 - How to engage and support sales efforts</p><p>40:53 - Torturing a metaphor</p><p>44:28 - Alex’s career journey and final thoughts</p><p><br></p><p><br></p>","author_name":"Bresdin O'Malley and Rusty Tanton"}