This week Alberto sat down with Oliver Cookson, the renowned founder of Myprotein, the world’s #1 supplement brand, serial entrepreneur, author, and one of the UK’s most compelling self-made business builders, to unpack how he went from humble beginnings in Manchester to building one of the most recognised names in sports nutrition.
Oliver’s story breaks almost every rule people think success requires. He did not go to university, did not raise outside funding, and did not build Myprotein with a polished business plan or a big support network. He started with a £500 overdraft, built the first products himself, packed orders around a full-time job, and slowly turned a kitchen operation into a global business.
In this conversation, Oliver explains how curiosity first led him to question what was really inside protein powder, why he believed he could build and sell a better version online, and how obsessive execution, discipline, and self-belief became the foundation of everything that followed.
He also shares the reality of scaling without investors, the importance of hiring people who cover your weaknesses, the emotional toughness required to keep going, and why entrepreneurship is often far lonelier than people realise.
You will learn
Follow Oliver:
Buy Oliver's book:
Bootstrap Your Life: How to Turn £500 into £350 Million
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