This week Alberto sat down with Georgie Coleridge Cole, the renowned founder and CEO of SheerLuxe, one of the UK’s most influential digital media brands, to unpack the real story behind building a business that shaped modern online publishing and recently reached a major acquisition milestone.
Georgie started SheerLuxe in 2007, after spotting a clear gap in the market, a trusted destination that could help people discover the best places to shop online at a time when ecommerce was still in its early stages.
What began as a simple but sharp idea evolved into a powerful modern media brand built on great content, trusted voices, first party audience, and commercial discipline.
In this conversation, Georgie shares the full journey, from her early ambition and fascination with working women, to writing the business plan with her husband, raising a relatively small amount of capital, building the first version of the platform, and learning how to not only survive but thrive through nearly two decades of change in digital media.
She explains why great businesses are built through constant adaptation, why curiosity is one of the most underrated entrepreneurial traits, and why content, people, and audience became the three pillars behind SheerLuxe success.
You will learn:
• How Georgie turned a simple market insight into one of the UK’s most recognised lifestyle media brands
• Why content, people, and audience became the core pillars of SheerLuxe’s growth
• How to build an audience, why trust is the most valuable asset in media and how to build it
• What great hiring and team building really looks like inside a fast moving founder led company
• What it feels like to sell a business for millions and millions
• Why commercial savvy is one of the most important life skills, whether you are an entrepreneur or not and how to craft it
Follow Georgie
https://www.instagram.com/gcoleridgecole/
https://www.linkedin.com/in/georgiecoleridgecole/
Follow SheerLuxe
http://www.youtube.com/@sheerluxe
https://www.instagram.com/sheerluxe/
https://www.tiktok.com/@sheerluxe
https://uk.pinterest.com/sheerluxe/
#podcast #entrepreneurship #startupstory #businessjourney #founderstory #ecommerce #contentstrategy #mindset #workethic #leadership #thrivingminds
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