{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/668024d05cd64e8b86718671/69f103c3526757e10b639e9b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How personalisation and customer focus built Moonpig - with Jamie Malcolm","description":"<p>In this episode, Jamie shares insights from being on the founding team of Moonpig, evolving marketing strategies, and adapting to digital transformation across industries.&nbsp;</p><p><br></p><p>Jamie Malcolm is Managing Director of Retail Trust, and has previously lead the marketing at Moonpig, Pizza Express, Nectar Loyalty (Sainsburys) and Samsung. He’s the founder of CAHOOT, Co-Founder of Shoots, and Partner at Positive Momentum.&nbsp;</p><p><br></p><p>In this episode, Sam and Jamie also discuss:</p><p><br></p><ul><li>Early marketing challenges and solutions at Moonpig</li><li>The importance of customer-centric marketing</li><li>Evolving marketing strategies with business growth</li><li>Impact of digital transformation and AI on marketing</li><li>Leadership and team building in startups</li></ul><p><br></p><p><strong>Timestamps:</strong></p><p><br></p><p>00:00 Intro</p><p>01:00 The Birth of Moonpig: A Novel Idea</p><p>03:53 Marketing Challenges in the Early 2000s</p><p>06:46 Key Marketing Decisions for Success</p><p>09:30 The Evolution of Marketing Strategies</p><p>12:13 The Role of Customer Insight in Marketing</p><p>15:11 Navigating Growth and Change in Marketing</p><p>17:56 The Changing Landscape of Marketing</p><p>20:33 B2B vs B2C Marketing Dynamics</p><p>23:11 The Future of Marketing: Lessons Learned</p><p>25:59 Core Truths of Great Marketing</p><p><br></p><p><strong>Learn more: </strong><a href=\"https://linktr.ee/nowwebuild\" rel=\"noopener noreferrer\" target=\"_blank\">https://linktr.ee/nowwebuild</a>&nbsp;</p><p><br></p><p>Did you enjoy this interview? Subscribe so you don’t miss out on future episodes.</p><p><br></p><p><strong>Follow Jamie:</strong></p><p><br></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/jamie-malcolm-7676a613/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/jamie-malcolm-7676a613/</a>&nbsp;</p><p><br></p><p><strong>Follow Sam:</strong></p><p><br></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/sam-marchant/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/sam-marchant/</a>&nbsp;</p><p>TikTok: <a href=\"https://www.tiktok.com/@sammrchant\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@sammrchant</a>&nbsp;</p><p>Instagram: <a href=\"https://www.instagram.com/sammrchant\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/sammrchant</a> </p>","author_name":"Sam Marchant"}