{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/668024d05cd64e8b86718671/69e6940beefc66ef2b1d770b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creating viral marketing campaigns, and mastering startup pivots - with Andrew Davies","description":"<p>In this episode, Andrew shares his entrepreneurial journey from founding Idio to leading innovation at Paddle. He discusses pivots, fundraising, acquisition strategies, and the future of AI in SaaS, offering valuable insights for founders and marketers.</p><p><br></p><p>Andrew is Chief Innovation Officer at Paddle, a Merchant of Record providing secure payment infrastructure for over 6,000 software companies around the globe. Andrew was previously CMO at Paddle, VP Corporate Marketing at Optimizely and Co-Founder of Idio.&nbsp;</p><p><br></p><p>In this episode, Sam and Andrew also discuss:</p><p><br></p><ul><li>Startup pivots and decision-making</li><li>Fundraising strategies and investor relations</li><li>Acquisition and integration of businesses</li><li>The impact of AI on SaaS and product development</li><li>Leadership and organizational culture during growth</li></ul><p><br></p><p><br></p><p><strong>Timestamps:</strong></p><p><br></p><p>00:00 - Intro</p><p>00:52 - Founding Idio: The Journey Begins </p><p>03:48 - Navigating Pivots: Lessons Learned </p><p>06:29 - The Art of Fundraising: Insights from Idio </p><p>09:27 - Mistakes Made: Learning from Early Days </p><p>12:21 - Acquisition Insights: The Idio x Episerver Transition </p><p>15:05 - Post-Acquisition Dynamics: Adapting to Change </p><p>17:55 - Joining Paddle: A New Chapter </p><p>20:47 - First Steps at Paddle: Immediate Changes and Challenges </p><p>23:01 - Understanding Customer Perspectives </p><p>26:21 - Transitioning Roles: From CMO to Chief Innovation Officer </p><p>28:58 - The Future of Paddle: Partnerships and Ecosystem Development </p><p>34:48 - The Role of Chief Innovation Officer in Corporates</p><p><br></p><p><strong>Learn more: </strong><a href=\"https://linktr.ee/nowwebuild\" rel=\"noopener noreferrer\" target=\"_blank\">https://linktr.ee/nowwebuild</a>&nbsp;</p><p><br></p><p>Did you enjoy this interview? Subscribe so you don’t miss out on future episodes.</p><p><br></p><p><strong>Follow Andrew:</strong></p><p><br></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/andjdavies/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/andjdavies/</a>&nbsp;</p><p><br></p><p><strong>Follow Sam:</strong></p><p><br></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/sam-marchant/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/sam-marchant/</a>&nbsp;</p><p>TikTok: <a href=\"https://www.tiktok.com/@sammrchant\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@sammrchant</a>&nbsp;</p><p>Instagram: <a href=\"https://www.instagram.com/sammrchant\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/sammrchant</a></p>","author_name":"Sam Marchant"}