{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"The marketing advice nobody tells you | 3 CMOs on what actually works","description":"

Three of the best marketing minds we’ve had on the show, brought together in one special episode. Darren, Rory, and Steve on why story comes before spend, why constraints make you more creative, and why truly understanding your customer is the most underused growth lever in business.


Darren Goode has led marketing at L’Oréal, Apple, and Paramount and was formerly CMO at Elvie and Zumper. 


Rory McEntee is CMO at GymNation, and previously delivered some of Gymbox’s most disruptive marketing campaigns as their Brand & Marketing Director. 


Steve James is Behavioural Marketing Chief & CMO at Bias Worx, former Marketing Director at Property Finder, Virgin Mobile, and Head of Commerce at giffgaff and EE. 


In this episode, Sam discusses with the 3 CMOs:



Timestamps

00:00: Intro

00:45: Darren: Story Before Spend

11:55: Rory: Creativity Under Constraint

26:10: Steve: The Behavioural Marketing Edge


Learn more: https://linktr.ee/nowwebuild 


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Follow:

Darren: https://www.linkedin.com/in/darrengoode/ 

Rory: https://ae.linkedin.com/in/rory-mcentee-3746a1a

Steve: https://www.linkedin.com/in/steverjames/ 


Follow Sam:


LinkedIn: https://www.linkedin.com/in/sam-marchant/ 

TikTok: https://www.tiktok.com/@sammrchant 

Instagram: https://www.instagram.com/sammrchant 

","author_name":"Sam Marchant"}