In this engaging episode of Unbroken Marketers, Ty Shane interviews Matt DeCino, a versatile
entrepreneur known for his expertise in the agency space and his innovative approach to SaaS.
Matt shares his journey from freelancing to building and scaling multiple businesses, including
his experiences with HighLevel and HL Pro Tools. He opens up about personal and professional
challenges, including a financial crisis and the premature birth of his son during the COVID-19
pandemic. Matt's story is one of resilience, strategic pivots, and the relentless pursuit of
excellence. He also offers valuable insights into overcoming churn, balancing personal and
professional life, and the importance of consistently over-delivering value to customers.
Bullet points of key topics + chapter markers:
● Introduction and Matt’s Background [0:00]
○ Ty introduces Matt and discusses his diverse roles and achievements.
● Starting in Freelancing and Agency Work [7:30]
○ Matt talks about his beginnings in web development and design.
● Facing Financial Crisis and Shifting to Marketing [10:22]
○ The pivotal moment that led Matt to focus on marketing.
● The Birth of His Son and COVID-19 Challenges [16:21]
○ Personal and professional hurdles during the pandemic.
● Building and Scaling HL Pro Tools [24:08]
○ Matt's journey with HighLevel and launching his SaaS business.
● The Importance of Over-Delivering and Handling Churn [34:40]
○ Strategies for customer retention and business growth.
● Balancing Family and Business Success [29:03]
○ How becoming a father reshaped Matt's approach to work.
● Future Vision and Maintaining Physical Wellness [50:18]
○ Matt’s plans for personal and business growth.
List of resources, suggested materials, affiliate links, and social media:
● Resource #1: Matt Deseno’s Website
● Resource #2: HL Pro Tools
Episode sponsored by:
Admatic - the agency tool that connects you with all your clients marketing accounts with 1
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