If you’ve ever been to Bar Convent Berlin, you’ll know what a jam-packed few days you’re in store for. But luckily, during this year’s show I was able to meet with Nicola Olianas, who is the global head of advocacy and ambassadors for Fratelli Branca Distillerie. A fierce advocate for the global bar community and representing a portfolio with some seriously iconic brands, this was a really inspiring episode where Nicola talked through the evolving role of advocacy, what it takes to be really effective brand ambassador, and why sometimes, staying the same and leaning heavily into your heritage can be the key to long-lasting global success.
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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
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