{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/667a99d63834c21e8f1b4bd0/6a79a06f446de273c0d1246b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"45. Glenrinnes Distillery: From rebrand to relaunch, and taking Speyside beyond whisky","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/667a99d63834c21e8f1b4bd0/1786354802409-8daecf2c-f9ca-4fc8-90fd-d096ddd122b1.jpeg?height=200","description":"<p>Spirits fans will likely know Speyside in Scotland for its world-class whiskies, but there’s one distillery that’s showing a different side to the Scottish region, and that’s Glenrinnes Distillery, which is showing Speyside can also make brilliant clear spirits like vodka and gin. After taking a little time out to rethink its branding and marketing strategy, Glenrinnes is back with Eight Lands Vodka and Gin –&nbsp;the same delicious, award-winning liquid, a brand new packaging design, many lessons learned and even bolder ambitions. Keep listening to hear more from founder Alex Christou.&nbsp;</p><p><br></p><p>Keep up to date with the latest spirits and cocktail news from <em>The Spirits Business</em> here:</p><p>https://www.thespiritsbusiness.com/</p><p><br></p><p>Follow along on Instagram:</p><p>https://www.instagram.com/spiritsbusiness/</p><p><br></p><p>Keep updated on LinkedIn:</p><p>https://www.linkedin.com/company/spirits-business/</p><p><br></p><p>Follow along on X (formerly Twitter):</p><p>https://x.com/spiritsbusiness</p><p><br></p><p>Find us on Threads:</p><p>https://www.threads.net/@spiritsbusiness</p><p><br></p><p>Take a look at our videos on our YouTube channel:</p><p>https://www.youtube.com/@TheSpiritsBusinessMagazine</p><p><br></p><p><em>The Spirits Business Podcast </em>is hosted by Melita Kiely, editor-in-chief of <em>The Spirits Business</em>. This podcast episode was edited by Matchbox Motion.</p>","author_name":"The Spirits Business"}