{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/667a99d63834c21e8f1b4bd0/6a1ea1649942b8f91f015565?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"42. Maison Ferrand: inside the Planteray rebrand with Alexandre Gabriel","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/667a99d63834c21e8f1b4bd0/1780391817088-8d612baa-46bb-4aad-9ff3-7e859e50100c.jpeg?height=200","description":"<p>If you’re part of the spirits industry, you probably know the name Alexandre Gabriel very well. The founder of Maison Ferrand is particularly well known in the worlds of Cognac, gin and rum.&nbsp;In this episode, Alexandre covers topics such as terroir and provenance and growth across the rum category, and speaks openly about his decision to change what was formerly known as Plantation Rum to the brand known today as Planteray, and all of the challenges that rebranding brought for a brand of this scale.&nbsp;</p><p><br></p><p>Keep up to date with the latest spirits and cocktail news from <em>The Spirits Business</em> here:</p><p>https://www.thespiritsbusiness.com/</p><p><br></p><p>Follow along on Instagram:</p><p>https://www.instagram.com/spiritsbusiness/</p><p><br></p><p>Keep updated on LinkedIn:</p><p>https://www.linkedin.com/company/spirits-business/</p><p><br></p><p>Follow along on X (formerly Twitter):</p><p>https://x.com/spiritsbusiness</p><p><br></p><p>Find us on Threads:</p><p>https://www.threads.net/@spiritsbusiness</p><p><br></p><p>Take a look at our videos on our YouTube channel:</p><p>https://www.youtube.com/@TheSpiritsBusinessMagazine</p><p><br></p><p><em>The Spirits Business Podcast </em>is hosted by Melita Kiely, editor-in-chief of <em>The Spirits Business</em>. This podcast episode was edited by Matchbox Motion.</p>","author_name":"The Spirits Business"}