For the second year in a row, ProWein reached out to members of the spirits trade to gauge their honest insights into the current state of the industry. The latest findings have just been released, and The Spirits Business was fortunate to get a preview of the results. Editor-in-chief Melita Kiely was joined by three experts to discuss the findings on this podcast episode. First of all, the lead researcher of the annual ProSpirits Report, professor Dr Simone Luce, head of the Institute for Wine and Beverage Business Research at Geisenheim University, along with Paul Dempsey, sales and marketing director for Brave New Spirits, and Gernet Allnoch, partner of Mezcal San Cosme. The group goes into detail about key findings from the report, as well as navigating geopolitical challenges, how to successfully target market expansions, and their outlooks for 2026.
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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
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