Better Retailing Podcast: Season 3, Episode 7
\"And now you're just a guy with a unicorn\"
Welcome to the Better Retailing Podcast, with award-winning retailers Natalie Lightfoot and Atul Sodha...
Despite Atul never wanting to hear the \"official\" introduction again, we plough on through it and into a very wide-ranging discussion about summer sales and what's driving them - for Natalie, it's extending delivery times and focusing on catering for \"last-minute Larry\", and for Atul it's setting the standards and staying well clear of his own shop. It's also about brilliant processes and the tools you need to help adhere to them.
We cover RN'S 30 Under Thirty and Women In Convenience, both of which took place earlier in the summer, and discuss how important those kind of peer groups are to build relationships, improve what you do, and - quite simply - cope with what can be a difficult and lonely existence in a small independent store.
There's also talk about community relationships and how they can help you out in a time of the greatest needs - and how that greatest need can bring your out of complacency and spur you on to even greater things.
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