What does it take to make Britain obsessed with beans? Simona Deifta sits down with Bold Bean Co founder Amelia Christie-Miller to talk about building a challenger food brand, creating a new category, the reality behind Dragons’ Den, and the naming decision that nearly sent the business in a very different direction.
A candid conversation about conviction, risk, brand-building and turning an overlooked everyday product into something people genuinely care about.
Watch the full episode on the Do Not Disturb YouTube channel.
Follow Amelia Christie-Miller and Bold Bean Co on LinkedIn.
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