Is the creative and cultural sector just entertainment, or is it one of the most undervalued forces in the UK economy, our health and our communities?
Wayne Willis sits down with Lisa Mallaghan, Chief Officer of HEY Creative, the cultural compact for Hull and East Yorkshire, to explore the difference between the cultural and creative industries, the social value case for arts investment, and the growing field of creative health, from community art classes to dance for people living with dementia and programmes designed to reduce falls in older people.
The conversation covers the legacy of Hull UK City of Culture 2017 ten years on, lessons from Bradford 2025, why culture shouldn’t be at the mercy of whoever holds power, the uncomfortable question of who buys lottery tickets and who benefits from arts funding, and why sport often gives communities a sense of shared ownership that the arts are still chasing.
For business leaders, Lisa explains why sponsorship is marketing rather than charity, how cultural life affects whether employees and their families stay in a region, and what happens when you put an artist and a scientist in the same room.
She ends on hope, arguing that the rise of AI may remind us just how much we need human, shared, creative experiences.
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