{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6672ba4daaaf802da87db133/6a7dbd74baea6e03b0719208?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Helping Google Understand Your Business","description":"<p>SEO doesn't have to be complicated. In this first episode of our SEO mini-series, Carla breaks down what SEO actually is and why it's one of the most powerful ways to help more parents find your business online.</p><p><br></p><p>You'll learn what on-site SEO means in simple, jargon-free terms and discover the small changes you can make to your website that can have a big impact on how easily parents and Google understand what you offer.</p><p>In this episode, we cover:</p><p><br></p><ul><li>What SEO really is (without the tech speak!)</li><li>Why your website is like your online shop</li><li>The biggest SEO mistakes small businesses make</li><li>Why each service needs its own page</li><li>How to choose the words parents are actually searching for</li><li>Simple ways to improve your page titles and website content</li><li>The power of FAQs for both parents and Google</li><li>Why internal linking matters more than you think</li><li>Trust signals that help turn visitors into enquiries</li><li>A quick website audit you can do today</li></ul><p><br></p>","author_name":"Carla Lett"}