Wondering what to post on social media during August?
In this episode, I'm sharing how to create a strategic content plan that works around school holidays, changing routines and shifting parent priorities. Rather than writing August off as a quiet month, I'll show you how to stay visible, support your audience and create content that leads naturally to enquiries and sales.
We'll cover:
✅ What your ideal clients are experiencing in August
✅ Setting realistic income and marketing goals
✅ How to work backwards from your sales targets
✅ The four types of content every business needs
✅ Weekly content themes for August
✅ Planning your September promotions now
✅ Using the 80/20 value-to-promotion rule
✅ Creating content that works even when you're taking time off
If you're a doula, midwife, antenatal educator, sleep consultant, parent coach, therapist or any parent-facing business owner, this episode will help you create a content plan that feels purposeful and achievable.
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