In our closing keynote, presented in partnership with The Datai Pledge (https://www.thedatai.com/sustainability), Juliet Kinsman advocates that, at a time when distrust of AI-generated content is driving demand for authentic brand communication, we need more stories that make people care and, crucially, act. By adding the magic of personal perspectives that convert understanding into genuine appreciation, journalists can demonstrate what solutions-led storytelling looks like, using their platforms not merely to report, but to inspire meaningful action.
This episode was recorded live at the British Guild of Travel Writers' Better World Symposium in January 2026. Find further details on the 2026 and future editions of the event, as well as resources, at https://www.bgtw.org/better-world/. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing the UK Travel Media since 1960.
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