In conversation with Emma Gregg (Journalist, Author & Photographer), Sue Watt (Travel and Conservation Writer), Flavio Zappacosta (Antor Vice Chair & Head of ENIT UK), and Holly Tuppen (Travel Writer, Sustainability Expert, and It’s a Journey Co-host) discuss how, with low-quality content fuelling overtourism, gentrification and commodification of culture and nature all over the world, the need for more high-quality features that champion sustainable cultural encounters and outdoor experiences.
This episode was recorded live at the British Guild of Travel Writers' Better World Symposium in January 2026, supported by Minimal Impact Expeditions and The Datai Langkawi. Find further details on the 2026 and future editions of the event, as well as resources and speaker bios, at https://www.bgtw.org/better-world/. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing UK Travel Media since 1960.
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