Logan Merrick is the co-founder of Willbound, a company helping founder-led businesses hire elite talent from the Philippines.
In this episode, we talk about why most offshore hiring fails, what founders get wrong about delegation, and how Logan rebuilt after burning out and publicly crashing his first company.
He shares the lessons from running a lean 7-figure e-commerce brand, how that led to building Willbound, and why the quality of your hires determines how fast, or how painfully, you scale.
Whether you're hiring your first operator or trying to build a remote team that actually works, this episode will help you rethink how you approach talent.
Topics We Cover:
• Why most founders approach hiring the wrong way
• The myth of cheap offshore labor
• How Logan accidentally started a recruiting company
• His public business failure and how he rebuilt
• What “buying back time” actually looks like
• How to identify and attract top 1% global talent
• Common mistakes founders make when building remote teams
• The mindset shift from chasing growth to building leverage
Logan:
Willbound:
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Chapters:
00:00 – Intro
01:00 – How Logan built Willbound from solving his own hiring pain
05:00 – Why most offshore hiring fails
08:00 – What top talent in the Philippines actually looks like
12:00 – The recruiting system Logan built from scratch
16:00 – The biggest hiring mistake founders make
20:00 – Why Logan doesn’t chase hypergrowth anymore
24:00 – Lessons from scaling a 7-figure brand with a 10-hour workweek
28:00 – Burnout, ego, and rebuilding after public failure
33:00 – What motivates Logan now
37:00 – Building a personal brand after disappearing from the spotlight
41:00 – Tips for building a lean, high-performance remote team
47:00 – Why systems and great people matter more than hustle
52:00 – Advice for early-stage founders on hiring and delegation
58:00 – Byron and Logan reflect on audience-building and motivation
01:05:00 – Logan’s closing question for Byron
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