David Walsh is back on the pod, and this time, Limelight isn’t just an idea. It’s a fast-growing B2B creator marketplace that’s helping brands like HubSpot, Xero, and Webflow tap into niche creators for measurable growth.
In this episode, we dive into:
• Why cold outreach is dying — and what’s replacing it
• The power of niche creators in B2B marketing
• How Limelight is using AI and data to scale partnerships
• David’s no-BS approach to startup building
• Fundraising lessons from a second-time founder
• What most startups get wrong about product design
• The underrated skill every founder needs
David doesn’t hold back. If you're building a startup, scaling a brand, or rethinking how to do marketing in 2025, this one’s for you.
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New episodes every week.
Chapters
00:00 Introduction to Limelight's Growth
03:14 Building a Core Team
06:08 Strategic Shifts in Scaling
09:01 Hiring and Company Culture
11:47 Raising Capital and Investor Relations
15:00 Raising Capital: The Necessity and Strategy
17:49 Crafting the Perfect Investment Deck
20:52 The Importance of Speed in Product Development
23:55 Prioritizing Features: Aligning with Business Goals
27:06 Leveraging Influencers for Brand Growth
30:07 Measuring Campaign Success: Metrics That Matter
32:46 Navigating Challenges in B2B Marketing
35:56 Lessons Learned: The Entrepreneurial Journey
38:48 The Future of Business: Distribution and Brand Value
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