{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/666caba932663000122c4dbf/66e8a09d8ec46637d2baee23?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#60 Good marketing, good people and a good time with Emily Dunlop","description":"<p>Emily is the founder of the Good Marketing Club and she shares her journey of starting her own business and the principles she lives by. </p><p><br></p><p>Emily tells us what a fractional CMO is and does and explains how she helps early-stage startups with their marketing strategies. We also discuss the value of personal branding and the challenges and rewards of starting her own business. </p><p><br></p><p>We speak about the benefits and challenges of being your own boss and the importance of work-life integration. Emily shares how she manages her time, the importance of self-compassion, and the role of mentorship in her journey.</p><p> </p><p>It's important to stay curious, stay up to date with trends and just get started! </p><p><br></p><p>In the episode, we discuss:</p><p><br></p><p>• What The Good Marketing Club is </p><p>• What good marketing is</p><p>• Enjoying what you do</p><p>• Being a fractional CMO</p><p>• Personal branding</p><p>• Starting your own business </p><p>• Building a strong LinkedIn presence and network </p><p>• Trusting your gut and taking calculated risks</p><p>• Jumping between jobs </p><p>• Time management and self-compassion</p><p>• Mentorship &amp; Curiosity</p><p><br></p><p><strong>Emily: </strong></p><p><br></p><p><a href=\"https://www.linkedin.com/in/emily-jane-dunlop/\" rel=\"noopener noreferrer\" target=\"_blank\" previewlistener=\"true\">LinkedIn</a></p><p><br></p><p><strong>The Good Marketing Club: </strong></p><p><br></p><p><a href=\"https://www.goodmarketingclub.com/\" rel=\"noopener noreferrer\" target=\"_blank\" previewlistener=\"true\">Website</a></p><p><a href=\"https://www.linkedin.com/company/good-marketing-club/\" rel=\"noopener noreferrer\" target=\"_blank\" previewlistener=\"true\">LinkedIn</a></p><p><br></p><p><strong>Follow Me:</strong>&nbsp;</p><p><br></p><p><a href=\"https://anotherexcuse.beehiiv.com/\" rel=\"noopener noreferrer\" target=\"_blank\" previewlistener=\"true\">Newsletter&nbsp;</a></p><p><a href=\"https://www.linkedin.com/in/byrongrealy/\" rel=\"noopener noreferrer\" target=\"_blank\" previewlistener=\"true\">LinkedIn&nbsp;</a></p><p><a href=\"https://www.instagram.com/anotherexcusepod/\" rel=\"noopener noreferrer\" target=\"_blank\" previewlistener=\"true\">Instagram</a></p><p><a href=\"https://x.com/ByronGrealy\" rel=\"noopener noreferrer\" target=\"_blank\" previewlistener=\"true\">Twitter</a></p><p><a href=\"https://www.tiktok.com/@another_excuse\" rel=\"noopener noreferrer\" target=\"_blank\" previewlistener=\"true\">TikTok</a></p><p><br></p><p>Chapters: </p><p><br></p><p>01:00 Introduction to the Good Marketing Club</p><p>02:49 Emily's Principles for Good Marketing</p><p>07:17 Choosing Marketing Tactics for Clients</p><p>09:51 The Role of a Fractional CMO</p><p>13:42 The Value of Personal Branding</p><p>16:21 Starting Your Own Business</p><p>18:23 Finding Clients and Building a Network</p><p>20:45 Trusting Your Gut and Taking Risks</p><p>22:37 The Surprises and Rewards of Entrepreneurship</p><p>27:31 The Benefits of Working for Yourself</p><p>30:22 Understanding and Catering to Individual Drivers</p><p>33:40 Time Management and Self-Compassion as an Entrepreneur</p><p>38:15 The Value of Mentorship in the Journey</p><p>40:09 The Role of Curiosity and Staying Up-to-Date in Marketing</p><p>44:21 Just Get Started and Believe in Yourself</p><p><br></p><p><br></p>","author_name":"Byron Grealy"}