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We’re so excited to welcome Greg Smith, the Founder and CEO of Thinkific, to the pod today! If you’re curious about where learning, leadership, and community are headed, this episode is for you. Thinkific is the leading platform for creating, marketing, and selling digital learning experiences. Greg is passionate about helping entrepreneurs build businesses around their own passions, knowledge, or skills. Before launching Thinkific, he was a corporate lawyer at one of the largest law firms in the country. During that time, he launched an online course as a side project—one that quickly took off and began generating more income than his law career. Since then, Greg and the team at Thinkific have helped over 50,000 entrepreneurs and businesses in 190 countries teach millions of students and build thriving communities through courses, memberships, and more.


In this episode, Greg and Mike dig into why learning isn’t something we do alone anymore—and how community is becoming the real driver of growth, both personally and professionally. They explore how AI is changing the way we connect and learn, making experiences more personalized while also raising big questions about staying authentic in a world flooded with content. You’ll also hear their take on the future of marketing (spoiler: it’s all about real relationships) and why today’s CEOs need to lean into culture and personal branding, not just strategy and control.


Whether you're leading a team, building a business, or just hungry to grow, there’s something in here for you—especially if you care about surrounding yourself with great people, staying human in a tech-heavy world, and being part of something bigger than yourself. Listen on Apple, Spotify, Youtube or wherever you get your podcasts.


Dive In..

00:00 The Shift Towards Community in Learning

03:12 The Role of AI in Enhancing Community Engagement

06:25 Building Authentic Connections in a Digital World

09:04 Leveraging AI for Personalized Learning Experiences

12:23 Innovative AI Applications in Learning and Community

15:02 The Future of Marketing in Learning Communities

24:18 The Impact of AI on Social Media

29:24 The Shift Towards Personal Growth and Learning

39:16 The Evolving Role of CEOs in Branding

45:12 Advice for Future Leaders


Episode Resources:

Connect with Greg Smith

Thinkific

ViRTUS: Website / Instagram / LinkedIn

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","author_name":"Mike Desjardins"}