In 2006 Julia Hartz started a company with two co-founders in Silicon Valley. They wanted to shake-up how people bought tickets for events through using mobile phones and QR codes. Eventbrite started by facilitating meet-ups in the tech community. But last year it issued more than 300 million tickets for 5 million events around the world and the company was valued at more than $1.8bn when it floated on the stock market in 2018. In this episode of Business Leader, Julia Hartz, the chief executive of Eventbrite, explains how her background in television gave her a vital skill for scaling-up a business - how to tell a story - and the story behind this business.
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