How does a business survive an existential crisis? What does a business leader do when their main source of revenue disappears overnight? In this episode, we speak to a chief executive who was in this position - Humphrey Cobbold, the boss of PureGym, Britain’s largest gym chain.
We explore the unprecedented challenges that businesses faced during the Covid-19 crisis, how the lessons learned during the pandemic can help in the future, and why speaking out publicly and going on Question Time on the BBC is important. Plus, we look at the challenges posed by the post-Covid world. Why has the best location for a gym changed? And how does a chief executive explain choosing to expand in Saudi Arabia amid concerns about its human rights record?
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