It is nearly 30 years since Sir Stelios Haji-Ioannou founded easyJet in the mid-1990s and helped to transform air travel in Europe. In this episode of Business Leader, Sir Stelios discusses how he built the airline, how he used distinctive marketing to fight fierce competition, how the fly-on-the-wall documentary Airline became one of the most popular shows on television, and why he has launched a new award for young entrepreneurs.
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