In this episode of Trading Up, host Jim sits down with Peter McAuley, founder of Nomadic Watches, to discuss how he built Northern Ireland’s premier luxury watch brand from the ground up. Launching in Belfast in 2021 with a background in mechanical engineering, Peter set out to challenge established Swiss watchmakers by combining high-precision craftsmanship, accessible luxury, and rich local heritage.
Peter reveals how Nomadic grew from a boot-strapped side project selling 50 watches in its first year to a global business shipping 3,000 timepieces annually across 50 countries. He shares crucial insights on presale funding models, building customer trust through authentic founder storytelling, expanding into physical retail next to Belfast City Hall, and landing major international sponsorships like the United Rugby Championship. Discover how Nomadic transforms Belfast’s industrial engineering heritage into timeless storytelling.
Whether you are a business leader or an investor, tune in to discover key geopolitical risks, the hidden potential of public sector AI transformation, and bold economic predictions for the year ahead.
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Supported by - Queen’s Business School at Queen’s University Belfast offers world-class undergraduate, postgraduate, and executive education. The mission of Queen’s Business School is to educate and explore for the benefit of business and society. QBS is triple-accredited, an accolade which puts it in the top 1% of business schools in the world. As a member of the Global Business School Network, the School is connected through strategic partnerships across the globe. QBS engages with the business community to develop principled and effective leaders, provide student and graduate talent, and harness innovation through academic expertise.
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