{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/664bca86955b4a0012e09d24/68fad4fedeee754a72629e78?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Future: Friction, discovery and the human touch","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/664bca86955b4a0012e09d24/1761269055143-477c24f0-d6a7-4d5d-9b57-82c1e931770b.jpeg?height=200","description":"<p>In this episode of TRA’s <em>'</em>The future we want' podcast, Andrew Lewis talks with Dr Phil Mecredy and Dan van Vorsselen about how brands can stay human in a world shaped by automation and AI. They explore why hyper-personalisation can feel limiting, how too much seamlessness flattens emotion, and why a little friction can make experiences more memorable.&nbsp;</p>","author_name":"The Research Agency"}