{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/664bca86955b4a0012e09d24/670ee3b8c9fa3ffd9eb15f3b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Play: Liberate audiences from the mundane","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/664bca86955b4a0012e09d24/1729028895353-e9b28d63-382a-46f5-a410-a93c067956b7.jpeg?height=200","description":"<p>The opportunity of playfulness isn't just limited to advertising alone. In a world powered by AI, bots and algorithms, the humanness of playfulness can liberate us from the mundane. In this context, play is a tool that brings CX out of the vanilla and sparks joy to those who touch it.</p><p><br></p><p>In this episode, Andrew is joined by Daniel Van Vorsselen, CX Lead, and Laura Mulcahy, Head of Culture Practice, to unpack the opportunities presented by Play – a major study recently launched by TRA.</p><p><br></p><p>Explore more of the research at: <a href=\"theresearchagency.com/Play\" rel=\"noopener noreferrer\" target=\"_blank\">theresearchagency.com/Play</a></p>","author_name":"The Research Agency"}