How can brands use playfulness ideas to strengthen connection with audiences? To engage the disengaged and create positive behaviour change around even the most taboo of topics?
In this episode, Andrew is joined by Lindsey, Behavioural Insights Director and Mark Hobart, Managing Partner at TRA Melbourne to unpack the opportunities presented by Play – a major study recently launched by TRA.
Explore more of the research at: theresearchagency.com/Play
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